Welcome to the Social Media Training page for the Robert F. Kennedy Jr. for President campaign. This page is designed to equip you with the knowledge and tools you need to effectively promote our campaign on various social media platforms. Whether you're new to social media or a seasoned influencer, you'll find valuable resources here to help you make a difference.

Why Social Media Matters

Social media is a powerful tool for reaching and engaging with potential voters. By leveraging platforms like Facebook, Instagram, TikTok, and X, we can spread our message, mobilize supporters, and build a strong community around Robert F. Kennedy Jr.'s vision for America. With the media suppressing Kennedy by giving him a minute fraction of the airtime given to other candidates, social media is a crucial vehicle to get the campaign's platform's policies, passion and progress promoted widely and effectively. 

Social Media Trainings

These training events may include Twitter storms, Facebook live sessions, Instagram takeovers, and more.

Please click here to join the meeting Thursdays at 7pm EST

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Getting Started

Step 1: Follow Our Official Accounts

• Follow Robert F. Kennedy Jr. on X, Facebook, Instagram, and TikTok.
• Like, share, and comment on posts to boost their visibility
• Answer questions in comments and direct people to appropriate website links and videos
• Invite your friends and followers to follow Kennedys' pages 

Step 2: Create Your Own Content

• Share your personal stories about why you support Robert F. Kennedy Jr.
• Use campaign hashtags like #Kennedy24 #RFKJr #TeamKennedy #AmericaStrong and #HealAmerica
• Tag the official campaign accounts in your posts as well as relevant supporter groups and pages 
• Post a video of yourself explaining why You support Kennedy and how you are helping the campaign
• Participate in the #100DaysofRFK challenge
• Go live at Kennedy events 
• Post pictures from Kennedy events 
• Share local events widely on relevant groups pages stories and dms.
• Invite your friends and followers to national events via messenger, posting, and sharing the event

Step 3: Engage with Your Network

• Admin a state page or moderate a supporter group 
• Respond to comments and questions about the campaign.
• Join relevant groups and discussions to spread our message.
• Share relevant Kennedy to content to groups outside supporter groups 
• Participate in TikTok lives, X polls, and Instagram threads to amplify Kennedy

Best Practices for Social Media

Be Authentic

• Share genuine reasons for your support and personal experiences.
• Authentic content resonates more with audiences and builds trust.

Be Positive

• Focus on the positive aspects of the campaign and Robert F. Kennedy Jr.'s vision.
• Avoid engaging in negative or hostile interactions.
• We are changing hearts and minds. View every person you interact with as a potential voter.

Be Consistent

• Post regularly to keep your audience engaged.
• Use a variety of content types, including text, images, videos, reels, stories, and lives.

Stay Informed

• Keep up with the latest campaign news and updates.
• Share official campaign content and news stories that align with our message.

Promote Facebook Events

• Promote national Facebook events (see loom instructions)

      DO NOT CREATE OR DUPLICATE NATIONAL FACEBOOK EVENTS

• Create Facebook events for Volunteer led events and promote widely (for admins only)

Affiliate Program: Earn Rewards

You can further support the campaign and earn from donations through our affiliate program. Here’s how:

Step 1: Sign Up for the Affiliate Program

• Learn more and start the signup process.

Step 2: Get Your Affiliate Link

• Receive a unique affiliate link once you’re approved.

Step 3: Share Your Affiliate Link

• Use this link to encourage donations. You will earn 15% of the donations collected through your link.

Step 4: Track Your Earnings

• Monitor your earnings and the impact of your efforts.

Please Follow Our Facebook State Supporter Pages:

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware

District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

We need volunteers to help admin several of these pages! To help out with this important and fun charge please email [email protected] NOTE: Please do NOT create any new state pages, it is very detrimental to the cause!

Current Social Media Challenge:

#100Days100Ways #100DaysOfRFK 

Similar to 100 days of gratitude concept share a daily video or post testimonial with a different reason you support Kennedy for each remaining day until the election and/or a different way you are volunteering to support the campaign inspiring others to do so to increase awareness about the campaign and show a strength of force behind our candidate.

Here are some sample ways you can help and share about:

• Practice a random act of kindness 
• Canvass in your neighborhood
• Phone bank 
• Sign up to table fundraise
• Help send text messages to voters
• Wear Kennedy merch 
• Thank a veteran 
• Join the Kennedy match program 
• Share your American dream 
• Donate 2, 4, 24, or 240$
• Plan a voter registration drive
• Host a grassroots event 
• Attend a volunteer training  
• Get five of your friends signed up on the list 
• Write a letter to the editor of your local paper 
• Plant a tree in an industrial or urban neighborhood
• Upload your “I declare my Independence” and why video 
• Share what you’re grateful for 
• Post a picture of your pet with the hashtag #dogsforkennedy or #barkforbobby or #catsforkennedy 
• Join a national day of canvassing 
• Pick up five pieces of trash or join a local beach or park clean up 
• Visit your local retirement community, and tell the residents about Bobby 
• Make your own DIY Kennedy gear, inspiration here 
• Look up what day early voting starts in your state, and send to 10 friends or family members 
• Send the voter registration link in your state to 10 friends and family 
• Join the affiliate program 
• Have a book club meeting about one of Bobby’s books 
• Read Bobby’s St. Francis Book to kids 
• Host a Who Is Bobby Kennedy watch party in your community 
• Volunteer at a soup kitchen 
• Join a phone banking challenge 
• Pass out flyers and literature at your local university 
• Share one of your favorite Kennedy videos with 10 friends 
• Rebuttal 10 comments on X, using the video FAQ page 
• Sign up for the walk for Bobby event to DC