Since the presidential debate, Robert F. Kennedy Jr.’s campaign has heavily leaned into X and TikTok as part of its strategy to get the third-party candidate into the national conversation. It’s working.
An AARP poll released earlier this week in the swing state of Wisconsin showed Biden lagging behind Trump by six percentage points, with 9 percent of respondents preferring Kennedy.
A poll from the Cook Political Report found that Trump now leads Biden 47 percent to 44 percent percent in the “the most drastic shift in the race all year.” Pundits and some Democrats have called for Biden to leave the race.
But for independent Robert F. Kennedy Jr.’s campaign, this could be a breakout moment. While the presidential debate aired on CNN, Kennedy streamed a parallel debate where he answered the same questions. The campaign has since leaned into X, increased its efforts on TikTok, and continued to take any opportunity to get the candidate into the national conversation. And at least some of its efforts appear to be working.
While around 47 million people watched the CNN debate, according to Nielsen, a company that measures media audiences, 9 million tuned into Kennedy’s parallel debate, hosted online and on X, according to his campaign. “We're very lucky that X exists in this country and for the world,” says Amaryllis Kennedy, the campaign director and the candidate’s daughter-in-law.
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